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Discover TUDOR Watch expertise in watchmaking through its unique Swiss-made watch collection: classic, women, sport, diving watches.
It’s impossible to talk about Tudor without mentioning its big brother brand—a rather well-known watch company by the name of Rolex. But while once Tudor watches were considered cheap substitutes for Rolex’s luxury timepieces, today the watch brand is much more than an ‘affordable alternative’.
Discover TUDOR Watch expertise in watchmaking through its unique Swiss-made watch collection: classic, women, sport, diving watches.
Tudor, long relegated to a spot deep in sister brand Rolex’s shadow, has been given more autonomy in recent years to shape its fate and tell its story. This has emboldened its leadership to take.Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. Tudor was initially known for watches produced for the military and professional divers.While Rolex is a brand that truly needs no introduction, its sister company, Tudor, is a bit less of a household name. For most of its existence, it has been (understandably) caught in the colossal shadow of its parent company Rolex, even though it is a favorite among many watch enthusiasts. Watch enthusiasts and newbies alike would know that Tudor is Rolex’s sister company. The brand has been making waves since their revamp in 2010, releasing hits such as the Tudor Black Bay collection and the Pelagos. While Tudor was generally known as Rolex’s more affordable younger sibling, the brand has quickly come into its own.
Today, Tudor is a sister company to Rolex. Both are owned by the Hans Wilsdorf Foundation. Are Tudor watches still made by Rolex? The short answer is ”to some extent”. Rolex and Tudor still cooperate and work together in a number of different areas since they are in fact owned by the same foundation.In 1926, Wilsdorf set up Tudor as a sister brand to Rolex, with the goal of providing timepieces of similar quality but at more affordable prices. This strategic decision enabled Tudor to find its own space in the high-end watch market while benefiting from Rolex's well-known prestige and technical know-how.
Sister brand to Rolex, you might just be surprised how much a Tudor watch shares with its siblings.We’re talking actors like Steve McQueen and Paul Newman (who wore a Daytona), musicians like Rihanna, Eric Clapton and Ed Sheeran, as well as sporting deities, from Bjorn Borg to Magic Johnson, Seve Ballesteros to David Beckham, who is now fronting Rolex’s sister company Tudor. It’s impossible to talk about Tudor without mentioning its big brother brand—a rather well-known watch company by the name of Rolex. But while once Tudor watches were considered cheap substitutes for Rolex’s luxury timepieces, today the watch brand is much more than an ‘affordable alternative’.
Discover TUDOR Watch expertise in watchmaking through its unique Swiss-made watch collection: classic, women, sport, diving watches. Tudor, long relegated to a spot deep in sister brand Rolex’s shadow, has been given more autonomy in recent years to shape its fate and tell its story. This has emboldened its leadership to take.Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. Tudor was initially known for watches produced for the military and professional divers.While Rolex is a brand that truly needs no introduction, its sister company, Tudor, is a bit less of a household name. For most of its existence, it has been (understandably) caught in the colossal shadow of its parent company Rolex, even though it is a favorite among many watch enthusiasts.
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Watch enthusiasts and newbies alike would know that Tudor is Rolex’s sister company. The brand has been making waves since their revamp in 2010, releasing hits such as the Tudor Black Bay collection and the Pelagos. While Tudor was generally known as Rolex’s more affordable younger sibling, the brand has quickly come into its own.Today, Tudor is a sister company to Rolex. Both are owned by the Hans Wilsdorf Foundation. Are Tudor watches still made by Rolex? The short answer is ”to some extent”. Rolex and Tudor still cooperate and work together in a number of different areas since they are in fact owned by the same foundation.
In 1926, Wilsdorf set up Tudor as a sister brand to Rolex, with the goal of providing timepieces of similar quality but at more affordable prices. This strategic decision enabled Tudor to find its own space in the high-end watch market while benefiting from Rolex's well-known prestige and technical know-how.
Sister brand to Rolex, you might just be surprised how much a Tudor watch shares with its siblings.
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